A lot has changed in the Real Estate Industry with the increased use of the Internet as a shopping tool for most consumers. Prior to the popularity of the internet consumers relied almost exclusively on Real Estate agents to provide them with information on the available Real Estate for sale. In the past, brokers would use print media to advertise their listings, then consumers would call to get additional information and a business relationship would develop. All that has dramatically changed. Today consumers have the ability to start their search from the comfort of their homes or in the case of the younger generations, from their mobile devices, like smart phones and tablets. In fact, our stats show us that more and more inquires are coming from such devices. In addition to broker’s web sites, consumers can also begin their search on the local multiple listing services, as well as Realtor.com. There are however some questionable data consumers should also be aware of. Sites like Zillow will claim to give consumers home values in a particular neighborhood, but unfortunately this information is very outdated and often doesn’t have up to date information on recent sales. Technology is a wonderful tool, however doesn’t replace a well-informed professional Real Estate agent. Especially one who knows the market your searching in and can represent your interest in the transaction. Good Luck!
